The Thought Leader Path

Your expertise deserves to be seen.

A proven framework to build your online platform, establish your authority, and turn your knowledge into income — without the guesswork.

Start Building Your Platform See the Framework
✓
Built for experts
✓
Done with you
✓
Sequenced for results
Your Journey
1
Foundation

Tech Essentials Pack — your digital home

$3,300 one-off
2
Authority

Asset Builder — turn expertise into products

$660 per asset
3
Scale

Visibility — amplify your reach

From $997/month
+
Support Sprints

Flexible implementation support

$550 / $990
Why This Exists

You're brilliant at what you do. But your business infrastructure doesn't match your expertise.

Most health thought leaders are stuck not because they lack knowledge — but because they lack structure.

  • — Their website exists, but doesn't convert
  • — Their knowledge lives in their head, not in assets
  • — Visibility feels inconsistent and exhausting
  • — Growth feels messy instead of intentional
  • — They don't know what order to do things in

You don't need more ideas.
You need a structure that supports you.

🧠

Deep expertise, invisible online

Years of knowledge and skill — but your online presence doesn't reflect any of it. Quality clients simply can't find you.

🛠️

DIY hasn't worked

You've tried building a website or posting on social media. Hours in. Frustration out. Something is missing — and it's not your effort.

💰

Expertise not earning

Your knowledge has real commercial value — but it's locked in 1:1 work. There's a better way to package what you know.

Imagine This

What it looks like when everything is in the right order.

This isn't about doing more. It's about building in the right order — so every piece supports the next.

🏠

Your website works without constant fixing

A professional digital home that reflects your credibility and captures leads automatically — without you babysitting it.

📦

Your expertise is packaged into real assets

Courses, funnels, memberships — structured digital products that build authority and generate income beyond 1:1 work.

📡

Your visibility is consistent, not reactive

No more scrambling for content ideas or last-minute posting. Steady, strategic visibility that compounds over time.

🧭

You know exactly what to focus on next

A clear sequenced path means no more spinning plates or chasing shiny tactics. Just purposeful, intentional growth.

"Stop letting your knowledge sit invisible while less qualified voices take up space in your industry."

That's enough of that
The Method

The Thought Leader Path

This is not a menu of services. It's a progression. You start where you are, build what's missing, and scale when it makes sense.

This is not a menu of services. It's a progression.

You start where you are. You build what's missing. You scale when it makes sense.

Each stage is solid before the next one begins — no skipping, no wasted investment, no guesswork.

Foundation → Authority → Scale
F
Foundation — Tech Essentials Pack

Your professional digital home and lead capture system

$3,300 one-off
A
Authority — Asset Builder

Turn your expertise into structured digital assets

$660 per asset
S
Scale — Visibility Retainer

Consistent content and amplification

From $997/month
+
Support Sprints

Flexible hands-on implementation support

$550 / $990
🧱
Stage 1 — Foundation

Tech Essentials Pack

$3,300 — One-off investment

Your professional digital home — built, branded, and connected to a lead capture system that works while you work with clients. This is where everything starts. Without this, nothing else converts.

This level is for you if:

  • ✓ Your website feels outdated or incomplete
  • ✓ You don't have a proper lead capture system
  • ✓ Email marketing feels messy or non-existent
Build My Foundation — $3,300
Stage 1 — Foundation

Tech Essentials Pack

$3,300 — one-off
  • ✓ Kajabi website — fully designed and branded to your business
  • ✓ Lead magnet funnel — landing page, delivery, and thank-you page
  • ✓ Nurture email sequence — 5-email sequence to warm new subscribers
  • ✓ Domain and technical setup
  • ✓ Mobile-optimised across all pages
  • ✓ Handover session and training

A professional digital home and a lead system that works without babysitting.

🏛️
Stage 2 — Authority

Asset Builder Pack

$660 per asset

This is where your expertise becomes leverage. Each asset is built strategically — not just technically — to position your authority, create clarity for your audience, and support sustainable growth.

You choose the assets that fit your model:

  • ✓ Online course
  • ✓ Membership
  • ✓ Book funnel
  • ✓ Speaker funnel
  • ✓ Webinar funnel
  • ✓ Lead magnet funnel
Build My Assets — $660
Stage 2 — Authority

Asset Builder Pack

$660 per asset
  • ✓ Online course build — content structure + Kajabi setup
  • ✓ Membership portal setup and onboarding flow
  • ✓ Book or speaker funnel — landing page + automated follow-up
  • ✓ Webinar funnel — registration, reminders, replay page
  • ✓ Additional lead magnet funnels
  • ✓ Strategy session to choose the right asset for your goals

This is not about creating everything. It's about creating the right things.

📈
Stage 3 — Scale

Visibility Level 1

$997 per month

Consistency without overwhelm. Done-for-you content and visibility so you can focus on what you do best — while your platform consistently attracts and nurtures your ideal clients.

This is for you if:

  • ✓ You want to show up regularly without the stress
  • ✓ You're tired of last-minute posting
  • ✓ You want visibility that compounds over time
Start Scaling — $997/month
Stage 3 — Scale

Visibility Level 1

$997 per month
  • ✓ Social media content creation and scheduling
  • ✓ Monthly newsletter — written and published
  • ✓ Monthly SEO-optimised blog post
  • ✓ Monthly performance reporting
  • ✓ Monthly strategy check-in call

This is steady. Strategic. Sustainable.

🚀
Stage 3 — Scale

Visibility Level 2

$1,297 per month

This is Level 1 plus amplification. Ads are not rushed here — they're layered on purpose, once your foundations are solid and your message is clear.

This is for you if:

  • ✓ Your foundations are solid
  • ✓ Your message is clear
  • ✓ You're ready to reach more people intentionally
Amplify My Visibility — $1,297/month
Stage 3 — Scale

Visibility Level 2

$1,297 per month
  • ✓ Everything in Visibility Level 1
  • ✓ Social media content creation and scheduling
  • ✓ Monthly newsletter — written and published
  • ✓ Monthly SEO-optimised blog post
  • ✓ Paid advertising strategy and management
  • ✓ Monthly performance reporting and strategy call

Authority that scales without burning you out.

Is This Right For You?

Let's be honest about the fit.

This is for you if:

  • ✓ You're a health professional, practitioner, coach, or subject matter expert
  • ✓ You value clarity over hype
  • ✓ You want things built properly, not patched together
  • ✓ You're ready to grow without burning out
  • ✓ You want to be seen as the go-to expert in your field
  • ✓ You're willing to build in the right order

This is not for you if:

  • ✕ You want overnight results
  • ✕ You want everything done for next to nothing
  • ✕ You're not willing to build in order
  • ✕ You want a generic social media manager, not a strategic partner
  • ✕ You're not ready to invest in a platform that lasts
Support Sprints

Sometimes you just need extra hands.

Support Sprints are for practical, get-it-done tasks without another retainer. Flexible. Practical. No long-term commitment.

  • ✓ Admin and tech tasks
  • ✓ Kajabi updates and fixes
  • ✓ Funnel tweaks and clean-up
  • ✓ Uploading and formatting
  • ✓ Overflow support when things pile up

This is momentum without commitment.

4-Hour Sprint

Perfect for focused, single-session tasks

8-Hour Sprint

For bigger projects or a full day of progress

Client Stories

Real results from real experts.

Here's what transformation looks like when experts commit to building their platform properly.

"
★★★★★

Before working with Stacey, I had a website that embarrassed me to share. Now I have a platform I'm genuinely proud of — and leads coming in every week from the lead magnet funnel. The Foundation stage alone has transformed how I show up professionally.

DR
Dr. Rachel M.
Integrative GP & Wellness Coach
"
★★★★★

I had the knowledge but no idea how to package it. Stacey helped me build an online course from scratch — structured, strategic, and actually selling. The Asset Builder was exactly what I needed to stop trading all my time for money.

JT
James T.
Business Consultant & Executive Coach
"
★★★★★

The Visibility retainer has been a game changer. I no longer stress about what to post or whether I'm being consistent. My audience is growing, my newsletter subscribers have doubled, and I'm getting booked for speaking gigs I never would have landed before.

SK
Samantha K.
Registered Dietitian & Author

⟡ Placeholder testimonials — to be replaced with real client stories

Stacey Hughes
10+ Years in digital strategy
About Stacey

Strategy built on real business experience.

Stacey Hughes is a digital advertising strategist who helps experts and health professionals build high performing online platforms.

With a background running a successful chain of dietitian practices, she brings real business experience to every strategy — helping clients attract quality leads, build authority, and grow revenue through smart digital systems.

Stacey understands what it means to be a practitioner trying to run a business. She's been there. Which means the strategies she builds aren't borrowed from the generic online marketing playbook — they're built for the realities of expert-led businesses.

100+ Platforms built
Kajabi Certified Expert
5★ Client satisfaction
FAQ

Got questions? Good.

Here are the ones we hear most often from experts and practitioners before they start the path.

Do I have to do all three stages, or can I start at just one?

+

The framework is designed to be completed in sequence — Foundation first, then Authority, then Scale — because each stage builds on the previous one. That said, if you already have a professional website and lead capture system in place, we can assess whether you're ready to move straight to the Authority stage. Book a call and we'll work it out together.

Why Kajabi? Can you build on a different platform?

+

Kajabi is recommended because it handles website, email marketing, courses, memberships, and funnels in a single platform — which means no Frankenstein tech stack, no integrations breaking, and no recurring fees stacking up across multiple tools. For experts and practitioners, it's the most elegant all-in-one solution. In some cases, we can work with your existing platform — just ask.

How long does the Foundation stage take to complete?

+

Typically 3 to 4 weeks from the strategy session to launch, depending on how quickly we can gather your content, branding, and copy. We'll give you a clear timeline at the start of the project and keep you updated throughout. The faster you can get us what we need, the faster you go live.

I'm not technical at all. Will I be able to manage this once it's built?

+

Yes — that's one of the reasons we use Kajabi. It's built for non-technical business owners. Every Foundation project includes a handover session and training so you feel confident managing your platform. And if you'd rather not manage it at all, our Visibility retainer and Support Sprints mean you can hand that off too.

How is this different from hiring a generic web designer or social media manager?

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The Thought Leader Path isn't just execution — it's a strategic system designed specifically for experts, practitioners, and consultants who want to build authority online. A generic designer builds a pretty website. We build a platform engineered to capture leads, build trust, and create multiple income streams. Every decision is driven by strategy first, not just aesthetics or content calendars.

Ready to Build This Properly?

Your expertise is worth being known for.

Build your Foundation. → Step into Authority. → Scale when you're ready.

You don't need to do everything at once. You just need to start in the right place. The Thought Leader Path gives you the system — and the support — to get there.

Start With Foundation — $3,300 Visit staceyhughes.co

Questions? Email [email protected]

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