Content & Visibility

Publish the thought leadership articles developed through the Lab in a clear, readable website format.

What we can create

• Format the approved article with headings, spacing, images and author details.
• Prepare the agreed SEO title and meta description.
• Prepare agreed newsletter summaries or social extracts from the same approved article.

What you’ll supply

Your approved article, author bio, imagery, links and publishing-platform access.

Turn the Lab’s themes and marketing plans into a working system you can use each week.

What we can create

• Enter the approved annual themes and monthly activities into one chosen workspace.
• Organise content, newsletters, events, lead magnets and outreach tasks.
• Add agreed owners, dates and status tracking in Monday.com, Notion, Trello or Google Sheets.

What you’ll supply

Your approved priorities, themes, cadence, team responsibilities and preferred planning tool.

Help you follow through on the Lab’s social content activities using your approved messages and footage.

What we can create

• Produce the agreed asset type or content batch: reels, Stories, static posts or carousels.
• Apply existing brand templates and prepare agreed captions, overlays and exports.
• Prepare scheduling files or schedule approved content on the agreed channels.

What you’ll supply

Approved messages, photos or footage, templates, calls to action and publishing plan.

Prepare the keynote and talk variations that communicate your Lab framework and expertise.

What we can create

• Format your approved core keynote into a branded presentation.
• Prepare agreed launch, soft-sell or authority-talk adaptations from supplied content.
• Create reusable layouts and the agreed presentation exports.

What you’ll supply

Your approved outline, talk copy, speaker notes, framework diagram and brand kit.

Organise the media, guest-podcast and speaking opportunities that support your Lab visibility plan.

What we can create

• Build the agreed contact database and opportunity tracker.
• Prepare draft pitch emails, formatted press-release material or interview briefing assets from approved messages.
• Set up a follow-up and response-tracking workflow.

What you’ll supply

Your approved topics, positioning, target audiences, expert information and research brief. Outreach sending is agreed separately.

Support the partnerships and collaborations identified in your Lab marketing and visibility activities.

What we can create

• Organise an agreed partner research list and contact tracker.
• Prepare reusable draft partnership communications and follow-up reminders.
• Keep approved arrangements and disclosure records organised; tracking links are configured where separately agreed.

What you’ll supply

Your approved partner criteria, offer, arrangements, contact information and disclosure wording.

Prepare your Lab podcast or video-show recording for a consistent publishing workflow.

What we can create

• Edit the agreed supplied episode and apply your show branding.
• Prepare the agreed video and audio exports and episode information.
• Upload to the agreed existing channels or prepare a website embed, with a production checklist and file handover.

What you’ll supply

Your recording, show details, approved episode information, branding and guest permissions. Recording length and publishing channels are agreed together.

Get more use from the podcast or video content created through the Lab by adapting it into other formats.

What we can create

• Create an agreed pack of short clips, quote graphics, posts or carousels.
• Prepare transcript-based article or newsletter material where included in the selected pack.
• Supply the agreed exports, captions and publishing or scheduling files.

What you’ll supply

Your approved episode or transcript, key messages, call to action and brand kit. Asset types and quantities are confirmed for the pack.

Support the Lab’s paid-visibility activities with a connected creative, destination and campaign setup.

What we can create

• Prepare agreed static, carousel or video ad assets using approved copy.
• Configure the agreed objective, audience, budget and destination-page connection.
• Prepare agreed reporting on clicks, conversions and cost per lead.

What you’ll supply

Your approved campaign brief, copy, creative inputs, destination page, account access and advertising budget. Ad spend is separate; ongoing monitoring is agreed separately.

Show your speaking style and expertise using footage from the talks and events in your Lab visibility work.

What we can create

• Select strong moments from supplied speaking footage and assemble the agreed reel.
• Add approved name, positioning and topic overlays, light branding, captions and a closing call to action.
• Prepare agreed website and social exports; use event logos or testimonials only where permission is supplied.

What you’ll supply

Your speaking footage, usage permissions, key messages, branding and approved call to action.

Turn your chosen Lab visibility pathway—Speaker, Content Leader, Educator or Hybrid—into an actionable workspace.

What we can create

• Create a calendar and task board around your approved pathway.
• Organise weekly and monthly activity, quarterly launch milestones and content coordination.
• Add agreed progress tracking and opportunity lists for conferences, collaborations or awards.

What you’ll supply

Your chosen pathway, approved marketing plan, priorities, capacity and preferred workspace.

Talk through your next step with Stacey on a 15-minute strategy call.

A 15-minute strategy call with Stacey.