EP 3 - FINAL
Fri, Mar 31, 2023 9:44AM • 8:58
SUMMARY KEYWORDS
lead magnet, ads, email, launch, offseason, paid ads, set, campaign, lead, few different options, strategy, low cost, stacey, building, talk, download, instagram, creating, lead generation campaign, nurture
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Welcome to pay to play paid ads strategies. I'm Stacey Hughes. And I love using paid ads to grow my business. After discovering the power of paid ads, I became obsessed. And now I've made a business out of it. And I want to share new strategies. So we can use the power of pay to play to really amplify your social media content, and go from being the world's best kept secret to getting you the visibility you deserve. Let's get started. Hello, and welcome to today's episode of pay to play. Today, I want to talk about your ad strategy in your launch off seasons. So I've had a lot of clients who have recently finished their launches, they got a few more months until they're ready to launch for next year. So I want to talk about the importance of the ads that are run in this time. This is the time to do the list building. Because what always guarantees a great launch is that in the offseason, you've been able to grow your database. And the best way to do that is with a great lead magnet. And the best way to get that lead magnet in front of your ideal customer is with ads. So definitely do it organically. That's a great way to test out if your lead magnet is something that people actually want. Because I find that sometimes people run ads to a lead magnet and no one downloads it. And so they think that it's a problem with the ads, when in fact, it may not have been something of value, or something that people actually wanted. So definitely work that out first, organically. And then once you've got your lead magnet worked out, then turn it into ads. So there's a few different campaigns you can do for this you could do, you could send people to your website, and then they download the lead magnet there. So you would do a lead campaign, you could do this could also could be called a conversions campaign that you optimize for leads. So there's a few different options there. There's another one you can do, which is a lead form. And this is a form on Facebook or Instagram, and you collect the name and email, and then you deliver the lead magnet. So that's another way you can do it. And you can then use get that lead information and zap it into your CRM. So that's a really good way of attracting your ideal client, nurturing them in the offseason. And then when you go to launch, you know, you've built up these really warm and engaged people that you first got from your lead magnet. So that is some ideas in the offseason. It's also a great idea to keep posting that consistent, engaging content, and building up your audiences. And the best way to do this is with video. So if you're doing lives on Facebook, or Instagram, maybe do like a regular one once a week, something like that once a fortnight. And then all of the people that watch those lives, they can be created as an audience that you can then market to when you come up to your launch, or you can retarget to so that's sort of the offseason strategy that I like to do. So you and definitely if you have a podcast, you'd be want to be running ads to your podcast as well, to get people listening to you in that offseason. So you can get them excited, get them ready for when you're launching next. So So firstly, you want to be engaging these people with an engagement ad. So this is turning your existing content that you're already creating on Facebook and Instagram, turning that into ads. So you've already spent such a long time creating that content is a really good idea to then amplify it and turn it into ADS and show more people. So definitely run that run ads to your podcast. Do lots of video in the offseason so that you can build up your audiences and retarget to them. And then you also could just retarget all of those people and then get them to download your lead magnet. So a few different options there. But mainly the philosophy all the time is just building your list so that you can nurture them in the offseason and get them excited for when you go to watch. So any further information on that please see, send me a DM And I can give you some information on that. I have a lead magnet myself called New Year new leads. And it's five emails that you received to set up that lead campaign. So it goes through email one is the setup. So getting yourself set up correctly, making sure that you've got your pixel set up correctly, your domain is very verified. And just overall, your business manager is set up correctly. Step two, is your audience who are you targeting? You need to get that right. And there's lots of different options there that you can explore. Number three is your ad copy, what are you going to say to your ideal customer to get them to download your lead magnet, so that's in email three, email four is your ad creative. So what a what visual aid you're going to use is you're going to use an ad and you're going to use an image or a video or a carousel, or combination of all of those things. And what you what you're going to create to get people to download your lead magnet, email five is then putting all of that together and just running from setting up the campaign from start to finish. And then there's a bonus email as well, that if you did want to learn how to zap your contact information into your CRM, I use Kajabi. So that's what I'm going to be showing you how to set up. So that's five emails to set up a lead generation campaign. And the reason why I did it as emails is because you can save it for later, when you've got time to do it. I know December is a busy time right now. So what you do sign up, you'll get these emails, say them in your inbox. And when you get some spare time, go through them and set up those campaigns. So the URL for that is Stacey hughes.co/new. leads, and that will be in the show notes as well. So I'd love to know, if you set this up, maybe you have this set up already. I have a lot of clients, that ones that have successful launches, they have this set up in the offseason, they have a lead generation campaign set up, and they're continually growing their list and getting new leads. So let me know if you have set it up what your cost per lead is. And if you have found this lead generation campaign very worthwhile for you as an online course creator. Okay, I want to talk about self liquidating offers. So this is something that we've been talking about within the fab ads membership. And that is about having a low cost offer running ads to it. And then the cost of the low cost offers. So the revenue you receive from that is then offsets the cost of your ads to run it. So you might think well, what's the point of that, but it's building up a quality list. These people are making, you know, a small money exchange for something of value of yours. You can get them into maybe a challenge where you've got them for three or seven days. Maybe it's a low cost webinar or a virtual retreat. And then you've got those people in your realm for a while that you can then further nurture and get them to buy something from you. So that's all we have time for today. Thank you so much for listening to my very first episode of pay to play. Please subscribe, and let me know in a review what you think of pay to play so far. I'd love to know. Thank you
