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S01E03
Off-Season Ad Strategies: List Building, Lead Magnets, and Self-Liquidating Offers

S01E04
Unlocking Growth with Self-Liquidating Offers: Maximizing ROI through Pay-to-Play Ad Strategies
Using Facebook Ads To Build Your Online Course Business
Stacey's business journey is an absolute thrill to explore, taking her from a corporate job she loathed to reigning supreme in her own entrepreneurial venture as a Facebook ads sensation. Prepare to hear how Facebook ads seized her attention and then propelled her client roster and online course sales.
For those venturing into Facebook ads, Stacey's nuggets of wisdom are pure gold ā€“ her philosophy centers on infusing unwavering passion, honed skills, and determination into the pursuit of that success story. However, we keep it real: while Facebook ads are transformative, they're no magic fix, and Stacey candidly lays out the facts.
In today's episode Stacey's sharing with you her invaluable Facebook ad insights to build your online course business!
Stacey is one of our OG clients, joining in our very first intake of 6 members and so weā€™ve seen her grow and change so much as Her Empire Builder has evolved.
If you want to join us too
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From Content Paralysis To Copy Confidence with Anita Siek
In this special WYW Case Study episode, Anita Siek bring in Stacey Hughes, a Facebook Ads Manager who joined us in the most recent cohort of WYW. When did she join? Stacey had complete content paralysis and lacked the confidence to show up consistently on social media. In this episode, they dive into how they went from paralysis to confidence, how she tweaked her website copy through WYW (and how it x9 her ROI), copy in the realm of Facebook Ads, and how you can use copy to test your next Facebook campaign.
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Business Boost with Michelle Broadbent
It can feel a little like the world of Facebook ads is a mystery. It’s an ever changing landscape and a source of frustration for many small business owners. In this episode, Stacey shares some actionable advice that we can implement right away to start attracting new customers into our world.
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